ATHENS TRANSIT (GA.) PROVIDES CUSTOMERS WITH RIDERSHIP INFORMATION WHERE AND WHEN THEY NEED IT.
Self-Service Networks delivers cross channel information network encompassing outdoor kiosks and online.

MIDDLETOWN, RI (July 7, 2009) – Self-Service Networks, the leading provider of turnkey self service solutions, designed and implemented a traveler information network for the Athens-Clarke County (Georgia) Transit Department that provides riders with a wealth of commuter information both online and at outdoor kiosks positioned throughout the area. The turnkey solution includes a touch screen friendly user interface, a new Website and a unified content management system (CMS) that allows Athens Transit to update both kiosks and the Website at the same time.

“Due to our increasing ridership, it was increasingly important to develop a better means for informing customers,” said David Ballard, Transit Planner with the Athens-Clarke County Government. “The new website and kiosks have already had a positive effect on public transit traffic.”

To help the Transit Department reach its customers, Self-Service Networks completely redesigned the existing website. A separate, touch screen interface was developed for the self service kiosks that would provide riders with the same information they could find online, but in a format appropriate for touch screen use.

“The Athens Transit solution demonstrates the importance of cross-channel communication strategies,” said Thomas Smith, President of Self-Service Networks. “We didn’t simply design a self service kiosk, but an entire network that places transit information at the touch of a button, whether you’re at home or at the bus stop.”

“We designed both the kiosk and website to have a modern look and user-friendly interface so that it would be equally easy for both locals and tourists to navigate,” said Rachel Duprey, Senior Graphic Designer at Self-Service Networks. “We refreshed the corporate branding without compromising the current branding used on vehicles, signage, and print collateral.”

The Transit Department’s website and kiosk network act as one integrated system. Self-Service Networks designed a custom content management tool that allows the Department to update both portions of the system simultaneously. When routes change due to construction or seasonally, it is extremely simple to make the necessary updates.

“Working with Self-Service Networks has been a pleasure – they designed a solution that improves our ability to communicate with our riders without adding to our work load,” Ballard said. “The solution has been so well received, we are in the process of expanding the network.”

Self-Service Networks is the leading provider of turnkey self-service solutions.  Since 1996, we have helped a diverse range of clients improve overall performance and profitability by delivering engaging interaction experiences that encourage audience adoption.  We have helped clients like Thule Inc., PepsiCo Inc., and Universal Studios by creating solutions customized to their sales and communications goals – all while lowering operating costs. Let us show you how to empower your customers™  For more information, visit www.self-servicenetworks.com or call 888.666.8346.